Market Research Projects
Below is a short list of campaigns produced in 2017.
NYC Well Mental Health Campaign
The NYC Well Mental Health campaign was introduced in early summer of 2017 and features several versions, including Spanish language campaigns in specific neighborhoods within NYC boroughs. The posters feature an orange banner at the bottom with details on where someone may call for Mental Health services.
NYC Department of Health Zika Virus Travel Warning
The NYC DOH's Zika Virus Travel Warning campaign premiered in June of 2017, just before the height of the summer travel season. The campaign focuses on the risks looming in zika prevalent countries. There are several versions, including one featuring a family.
NYC Department of Health Sugary Drink Campaign
The Sugary Drink Campaign for the NYC Department of Health features an enlarged soda bottle anthropomorphized to deliver a stronger impact on the audience. This campaign first appeared in late summer of 2017.
NYC Department of Health Your "Number" Campaign
Vibrant and elementary, the NYC Department of Health's "Number" campaign showcased the amount of tries it took New Yorkers to quit smoking. This campaign began appearing in the beginning of 2018.
